Casino-owned Monoprix and Trademag are launching a free magazine in France called "Brands, what they are doing for you today". The idea behind the magazine was to give a platform for brands to show their latest developments.

The first edition of this magazine will be launched in May and will be open to all brands stocked by Monoprix as well as other advertisers (e.g. cars). The cost for advertising in the magazine are EUR35,000 (USD51,093) for a page and EUR65,000 (USD94,887) for a double spread and it will be distributed at tills.